Summer holiday bookings down by a third in the Americas

International summer season bookings for air travel to all American destinations are currently 26.8 per cent behind where they were at the equivalent moment last year, according to new research.

Analysis from travel analytics company ForwardKeys reveals bookings have fallen in all markets, including North, Central and South America, as well as the Caribbean.

The setback in bookings started with the Covid-19 outbreak in the second half of January and has continued to March when cancellations are now exceeding new bookings.

Bookings for June are 31.4 per cent behind and for July and August are 24.6 per cent and 23.3 per cent behind respectively.

However, ForwardKeys’ study also reveals that 17 per cent of summer season bookings are typically made in the period September-January, 29 per cent in the period February-April, which looks likely to be the peak of the Covid-19 crisis and the associated travel restrictions, and 53 per cent between May and August.

Therefore, if the world starts to recover from the worst of the outbreak around the end of April, there is still time for a rapid booking recovery to rescue the summer season.

Olivier Ponti, vice president, insights, ForwardKeys, said: “What this analysis reveals is how late people actually book.

“With the temporary freeze on bookings induced by the Covid-19 crisis and associated travel restrictions, it is likely that summer booking will be even more last-minute in nature, owing to pent up demand.

“However, when the recovery comes, it will not affect source markets and destinations equally; so to understand how strong it is, it will be crucial to keep careful tabs on what flights are and are not in service and how well bookings for each market are progressing.”

More Information

ForwardKeys helps its clients measure and improve the effectiveness of their marketing and operations; anticipate the impact of events; and capitalise on future trends.

For all the latest from Breaking Travel News on the coronavirus pandemic, take a look here.

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Discover Puerto Rico offers virtual salsa, cocktails and cooking

Discover Puerto Rico has invited guests to virtually explore the island’s rich culture.

Daydreamers everywhere are invited to meet some of Puerto Rico’s best local talent and immerse themselves in the rich offerings of the destination by joining a salsa lesson with Tito Ortos and his partner Tamara Livolsi.

Choreographers to the stars – including El Gran Combo, Gilberto Santa Rosa, and Víctor Manuelle – the duo will go live on Friday.

Also on offer the following day is a cocktail making class with Roberto Berdecia, bartender and co-founder of the famous La Factoría.

On March 29th, visitors can enjoy a cooking demo with Puerto Rican chef Wilo Benet from Wilo Eatery & Bar.

“We take great responsibility in helping stop the spread of Covid-19, so we’re not encouraging travellers to visit us right now as everyone needs to stay safe in their homes.

“Instead, we want to extend an important part of our culture – our salsa music and dancing, our mixology and our delicious cuisine – to uplift people during these challenging times.

“We encourage travellers to daydream about our island now and consider a visit later, when the time is right.

“In the meantime, we’re excited to join them in their living rooms for this virtual getaway,” said Brad Dean, chief executive of Discover Puerto Rico.

More Information

To participate in the salsa lesson, log into Zoom for free and join Meeting ID #293-759-126 at 20:00 ET.

The lesson will kick-off with a brief overview of basic salsa steps from notable salsa dancers, Tito and Tamara, and turn into a salsa dance party, so people can have a little fun from the comfort of their homes.

To participate in the cooking and cocktail making, join Instagram Live at @discoverpuertorico at 19:00 ET on Saturday and Sunday.

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