Any hope of a fast travel recovery from coronavirus appears
to have faded, with representatives of some the country’s top tour operators saying
that a 2021 rebound is more realistic.
“Right now, I think it is a very mild recovery starting in
January 2021,” CIE International CEO Elizabeth Crabill said in a webinar with
board members of the U.S. Tour Operators Association.
The last two quarters of 2020, she said, “will be for the
hardiest of travelers and the ones who are most dedicated or unable to change
Other USTOA board members agreed.
Holland America Group executive vice president Charlie Ball said
he sees the “skies starting to part a little bit” but with all the talk of a
second surge in the pandemic, he envisions a slow recovery.
“For any of our businesses to work well, people have to be
comfortable getting on an aircraft,” he said. … “I’m thinking the third and
fourth quarters are going to be a slow restart.”
Next year, he said, “is going to be our first chance to move
ahead from this difficult time.”
Even then, the first quarter of 2021 looks soft, said Apple
Leisure Group senior vice president Scott Wiseman. “We shouldn’t expect to see
2021 back to even 2019 levels … at least with what we know today.”
USTOA president and CEO Terry Dale said results from the
latest survey of active members shows 57% of business on the books for 2021 is
rebookings of canceled 2020 trips. Of those trips, 80% were to international
destinations, while 20% were for North America.
Tauck CEO Dan Mahar said most Tauck customers “are staying
in their lane” and rebooking the same trips, but that it’s too soon to really
talk about post-pandemic booking trends.
At the moment, Globus CEO Scott Nisbett said trips to North
and South America “are looking much better than others,” while “really long-haul
destinations like Asia, Australia, Africa are down quite a bit more.”
As for the remainder of the year, travel companies said all
is not lost, at least not yet.
“We are still optimistic about operating in Q3 and Q4,” said
Madhvi Buch, senior vice president of the Travel Corporation. “We haven’t seen
a huge drop in the bookings that we are already holding for Q3 and Q4, but
we’re definitely not seeing any new green shoots coming back.”
Mahar said many customers are still holding onto fall travel
plans, but that makes for tricky judgment calls about whether to try to run
those trips since the earlier that operators reach out to travelers about
changes and suspensions, the easier it is to get them to rebook rather than
The good news: “The desire to travel is still very strong,”
Recovery, however, he said “will come down to vaccinations
and medication and whether they are widely available not only here but in the
destinations where we travel.”
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